Privacy policy

Last updated: March 14, 2026

Alena Paris operates this store and this website, including all information, content, features, tools, products, and related services in order to provide you, as a customer, with a personalized shopping experience (hereinafter the “Services”). Alena Paris is a store powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you access the Services, use them, make a purchase or any other transaction, or when you otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure practices described in this Privacy Policy.

The personal information we collect or process

When we use the term “personal information,” we refer to information that identifies you or that can reasonably be linked to you or another person. Personal information does not include information collected anonymously or made non-identifiable, so that it cannot identify you or reasonably be linked to you. We may collect or process the following categories of personal information, including inferences drawn from such personal information, depending on how you interact with the Services, your place of residence, and to the extent permitted or required by applicable law:

- Contact details, including your name, address, billing address, shipping address, phone number, and email address.
- Financial information, including credit card numbers, debit card numbers, and bank account details, payment card information, bank account information, transaction details, payment method, payment confirmation, and other payment details.
- Account information, including your username, password, security questions, preferences, and settings.
- Transaction information, including the items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
- Your communications with us, including the information you include in your communications with us, for example when you send a customer service inquiry.
- Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage information, including information about your interaction with the Services, in particular how and when you access or interact with the Services.

Sources of personal information

We may collect personal information from the following sources:

- Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information;
- Automatically through the Services, including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies;
- From our service providers, including when we engage them to implement certain technologies and when they collect or process your personal information on our behalf;
- From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

- Provide, tailor, and improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, process your orders, remember your preferences and the items you are interested in, send you account-related notifications, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, organize shipments, facilitate possible returns and exchanges, allow you to publish reviews, and create a personalized shopping experience, for example by recommending products related to your purchases. This may include using your personal information to tailor and improve the Services in a more relevant way.
- Marketing and advertising. We use your personal information for marketing and promotional purposes, for example to send you marketing, advertising, and promotional communications by email, SMS, or postal mail, and to show you online advertisements for products or services on the Services or on other websites, particularly based on items you have previously purchased or added to your cart, as well as your other activities on the Services.
- Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or respond to fraudulent, unlawful, dangerous, or malicious activity, protect public safety, and secure our services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials confidential. We strongly recommend that you do not share your username, password, or any other access credentials with anyone.
- Communicate with you. We use your personal information to provide you with customer service, respond to your requests, offer you efficient services, and maintain our business relationship with you.
- Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government authorities, to investigate or participate in civil discovery procedures, potential or ongoing litigation, or other contentious proceedings, as well as to enforce our terms or policies, or investigate possible violations thereof.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. These circumstances may include:

- With Shopify, service providers, and other third parties that provide services on our behalf (for example IT management, payment processing, data analytics, customer service, cloud storage, processing, and shipping).
- With business and marketing partners in order to provide you with marketing services and show you advertisements. For example, we use Shopify to support personalized advertising through third-party services, based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you for the purpose of showing you targeted advertisements and marketing content based on your online activity across different merchants and websites.
- When you instruct us, submit a request, or otherwise consent to the disclosure of certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
- With our affiliates or more generally within our group of companies.
- In connection with a business transaction such as a merger or bankruptcy filing, to comply with any applicable legal obligation (including in response to subpoenas, search warrants, or similar requests), to enforce applicable terms of service or policies, as well as to protect or defend the Services, our rights, and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information concerning your access to and use of the Services in order to provide and improve the Services. The information you submit through the Services will be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than the one in which you reside, in order to provide and improve the Services. In addition, in order to protect, develop, and improve our business, we use certain enhanced Shopify features that incorporate data and information from your interactions with our Store, as well as with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, with other merchants, and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about Shopify’s use of your personal information and the rights available to you, you can consult Shopify’s Consumer Privacy Policy. Depending on where you live, you may exercise certain rights relating to your personal information here: Shopify Privacy Portal Link.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with us or that we do not control, we recommend that you review their privacy and security policies as well as their other terms and conditions of use. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on those sites. Information that you provide in public or semi-public spaces, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms without restriction as to its use by us or by a third party. The inclusion of such links by us does not, by itself, imply any endorsement of the content of those platforms or of their owners or operators, unless otherwise stated on the Services.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect any personal information concerning children who have not reached the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) personal information concerning persons under 16 years of age.

Security and retention of your information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need to retain the information to manage your account, provide the Services to you, comply with our legal obligations, resolve disputes, or enforce any other applicable contract or policy.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below with respect to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

- Right of access/right to know. You may have the right to request access to the personal information we hold about you.
- Right to deletion. You may have the right to request deletion of the personal information we hold about you.
- Right to rectification. You may have the right to request correction of inaccurate personal information we hold about you.
- Right to portability. You may have the right to receive a copy of the personal information we hold about you and to request its transfer to a third party, in certain circumstances and subject to certain exceptions.
- Managing communication preferences. We may send you promotional emails. You can opt out of receiving them at any time by using the unsubscribe option included in our emails. If you opt out, we may still send you non-promotional emails, for example regarding your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area, and subject to the exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights listed above:

- Objection to processing and restriction of processing: You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.
- Withdrawal of consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, the lawfulness of processing based on your consent before its withdrawal will not be affected.

You may exercise these rights at the locations provided for this purpose on the Services or by contacting us using the contact details provided below. To learn more about Shopify’s use of your personal information and the rights you may have, including rights relating to data processed by Shopify, you can visit https://privacy.shopify.com/fr.

We will not penalize you for exercising any of these rights. We may need to verify your identity before we can process your requests, to the extent permitted or required by applicable law. In accordance with applicable law, you may designate an authorized agent to request to exercise your rights on your behalf. Before accepting such a request from an agent, we will require that the agent provide proof of the authorization you have given them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the timeframes required by applicable law.

Complaints

If you wish to submit a complaint regarding our processing of your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or by lodging a complaint with the competent data protection authority in your region. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s standard contractual clauses, or where applicable any equivalent contract issued by the competent authority of the United Kingdom, unless the data transfer is made to a country recognized as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy at any time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will publish the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or about this Privacy Policy, or if you wish to exercise any of the rights available to you, please call us at , email us at support@alenaparis.com, or contact us at RDPDVAS, Angoulême, 16000, FR. For the purposes of applicable data protection law, we are the controller of your personal information.